We create, communicate and influence

We tell the stories of change-makers, innovators and creators: amplifying their brands and creating positive change.

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HELL Pizza

RECENT WORK HELL PIZZA

Greta Can Go to Hell

HELL Pizza invited Greta Thunberg – global climate activist – to visit HELL days after she put Jacinda Ardern on notice for NZ’s climate commitments.

HELL has always led the way with sustainability and is actively committed to reducing its carbon footprint, the perfect place for Greta to visit if she makes it to NZ. This award-winning cheeky campaign landed national and international headlines, from Australia to the UK and beyond.

RECENT WORK WELLINGTON CHOCOLATE FACTORY

Chocstock Comes to Wellington

Wellington Chocolate Factory hosted NZ’s first-ever craft chocolate festival, and we invited One News along to meet the makers as chocolate fans descended on Wellington.

Seven Sharp
HELL Pizza

RECENT WORK FTN MOTION

FTN Motion takes the EV Market by Storm

FTN is working to change how New Zealand (and the world) commutes by creating sleek, timeless electric vehicles rooted in the carefree Kiwi lifestyle. Demand for their Streetdog is so high that the first release sold out in days.
Newshub took the Streetdog out for a test ride to find out why it’s turning heads.

OUR SERVICES

Our skilled, experienced team has a broad range of skills covering media relations and media training, digital communications and marketing, content creation, crisis communications, social media advice and influencer marketing, strategy, filming and video direction.

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Media Relations

Our team has honed its skills working in print and broadcast media. As experienced journalists, we share our valuable insights to deliver specialised media training, craft media releases that hit the perfect pitch and get placed in media.

Influencer Relations

We work with a range of media and social media personalities to help your brand connect with consumers in an engaging and authenic way.

Government Relations

We connect our clients with decision-makers, helping them influence the agenda and make positive change. We also offer workshops to help you and your team understand and navigate Government Relations.

Digital

In today’s media landscape, it’s easier than ever to align digital and media strategies to deliver stellar results for your business. From digital marketing campaigns (paid and unpaid) to SEO, social and beyond, we love to roll up our sleeves and fully integrate digital and media campaigns that make a difference.

OUR TEAM

Jacinda Thorn
Owner and Lead Consultant

An award-winning broadcaster, Jacinda began her career 17 years ago as a radio reporter for Newstalk ZB and in breakfast radio for Hitz 89FM in Masterton (now part of the More FM network).

Following her love for politics into the Beehive, she spent 12 years working with Members of Parliament, Ministers and in John Key’s Office in communication, strategic and advisory roles.

Establishing Delaney & Thorn Public Relations in 2017, which set the stage for Thorn PR. Jacinda works with household brands, including HELL Pizza and Rebel Bakehouse.

Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.

Odette Coates
Marketing Specialist

Odette is a senior marketing professional with over 15 years’ experience in South Africa, the United Kingdom and New Zealand.

Working as both in-house marketing lead, and in advertising agencies, Odette has a strong skill set in strategic planning and implementation, and digital marketing.

Odette’s expertise covers all aspects of digital marketing (web, email, social, organic and paid search, content), advertising, custom publishing, communications, branding and project management.

Odette is also the voice behind Wellington Buzz, a blog and Insta account that pays homage to her city of Wellington.

Sadie Beckman
Senior Media Advisor

Sadie is a qualified multimedia journalist and media advisor with a decade of experience across multiple mainstream outlets in NZ.

Her journalism has been consistently published by a wide range of magazines, newspapers, websites and platforms nationally, including by the country’s top media companies. Sadie was also a Voyager Media Awards national finalist.

Her skillset covers all aspects of media, including strategy and advisory work.

OUR PARTNERSHIPS

Right from the beginning Jacinda impressed us with her desire to get to know our people and our ethos on a deep level – this is essential for a brand like HELL. Once the groundwork was done, Jacinda got straight to work delivering clear and measurable results from the get-go.

We appreciate the fact that she’s brave enough to tell us when we’re wrong, and we’re thankful that we’ve trusted her with a few big decisions that ultimately came off well!

Ben Cumming, HELL

Jacinda takes a strategic approach to public, media and government relations and has an amazing ability to achieve cut-through and make things happen. Her background in media and politics is invaluable; working with Jacinda, we have been able to achieve significant results; influence decision-makers, advocate through national media and create positive change.

Heather Hutchings, Chair of the Kapiti Chamber of Commerce

Jacinda puts more than 100% into what she does, having both a strategic and creative approach to PR and delivers outstanding results. I’ve worked with Jacinda to launch two national brands, using PR as a critical part of the marketing strategy to create and build brand awareness. Through her work, we’ve been able to build genuine, ongoing and growing relationships with stakeholders and enormous brand value– and we have a lot of fun along the way!

Mike Kotlyar, @consult

As newcomers to the world of PR, it was really important to have someone of Jacinda’s calibre to hold our hand through the process and to justify the spend to the board. Jacinda worked tirelessly to achieve widespread coverage in all media channels which gave us a level of exposure that our marketing budget alone would not have been able to achieve.

We found working with Thorn PR a simple, stressless, economical but most importantly impactful way to stretch our marketing spend and maximise our exposure to influencers and the wider public.

Chris Petersen, Rebel Bakehouse and Breadcraft Wairarapa

I love the word amplify that you use for describing how you assist brands, as that’s exactly what you’ve done.

With the monthly program of activity, each month saw us building a greater level of brand awareness amongst our target customers. One article in particular that Stuff ran with was picked up by multiple other prime time media outlets. We have had several of our large customers mention they saw the Stuff article and comment very favourably about it. I feel it has given us a great deal more credibility in their eyes as we continue to build our relationship with them.

Jo Williamson, Managing Director, Howler Hotdogs

We’ve gotten excellent coverage thanks to Jacinda and her team. They helped us right out of the gate and ultimately landed us the coverage we coveted most: Kia Ora magazine. It’s had the impact we hoped – we’ve been so busy I haven’t had a moment free to write this feedback!

Philip Fierlinger, Co-CEO of Upstock

Lets talk some more

hello@thornpr.co.nz

027 397 0616

Level 1, 33 Cuba St, Wellington

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