We create, communicate and influence

We tell the stories of change-makers, innovators and creators: amplifying their brands and creating positive change.

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Wellington’s Willy Wonka Inspires Future Generation of Chocolate Makers

Wellington Chocolate Factory is making chocolate dreams come true for Kiwi kids. We helped tell their story with Seven Sharp.

Seven Sharp
HELL Pizza


HELL Pizza & the Future of Sustainable Food

We helped HELL start an important conversation about alternative proteins, when they launched their Burger Pizza in June 2019.

Video courtesy of HELL


From Gin and Limoncello to Hand Sanitiser

More Kiwis are conscious The makers of Koakoa Limoncello & The Bond Store Gin and Vodka had to think fast when COVID-19 arrived in New Zealand. We shared their unexpected pivot (and the unexpected opportunities) with Stuff, in this exclusive Opinion Piece.



Our skilled, experienced team has a broad range of skills covering media relations and media training, digital communications and marketing, content creation, crisis communications, social media advice and influencer marketing, strategy, filming and video direction.

Get in touch
Get in touch

Food and FMCG Public Relations

We work with some of New Zealand’s most exciting and innovative food producers, providing media relations and media training, strategic advice and influencer management.

Business Intelligence

Data is a powerful tool in
story-telling. We use your existing data to amplify your brand and provide new insights.

Government Relations

We connect our clients with decision-makers, helping them influence the agenda and make positive change. We also offer workshops to help you and your team understand and navigate Government Relations.

Media Training

We equip our clients with all the skills they need to build credibility and engage with the media. Including broadcast, online and written media we cover all the angles so you can tell your story with confidence.


Jacinda Thorn
Owner and Lead Consultant

An award-winning broadcaster, Jacinda began her career 17 years ago as a radio reporter for Newstalk ZB and in breakfast radio for Hitz 89FM in Masterton (now part of the More FM network).

Following her love for politics into the Beehive, she spent 12 years working with Members of Parliament, Ministers and in John Key’s Office in communication, strategic and advisory roles.

Establishing Delaney & Thorn Public Relations in 2017, which set the stage for Thorn PR. Jacinda works with household brands, including HELL Pizza and Rebel Bakehouse.

Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.

Rachel Prendergast
Communications Specialist

Creative and practical, Rachel has more than 20 years’ experience in marketing and communications in New Zealand and the UK.

Working for companies including TelstraClear, Westpac and Fujitsu and Harmonic Analytics, Rachel loves bringing stories to life, both written and visual forms. With a love for creative writing, Rachel has also been the voice behind animations and also wrote articles for the Research Association Quarterly Magazine.

Rachel has helped bring several campaigns to life for Thorn PR, including HELL Pizza’s Burger Pizza video

Rachel has studied marketing, communications technology and public relations through Massey University.

Odette Coates
Marketing Specialist

Odette is a senior marketing professional with over 15 years’ experience in South Africa, the United Kingdom and New Zealand.

Working as both in-house marketing lead, and in advertising agencies, Odette has a strong skill set in strategic planning and implementation, and digital marketing.

Odette’s expertise covers all aspects of digital marketing (web, email, social, organic and paid search, content), advertising, custom publishing, communications, branding and project management.

Odette is also the voice behind Wellington Buzz, a blog and Insta account that pays homage to her city of Wellington.


Right from the beginning Jacinda impressed us with her desire to get to know our people and our ethos on a deep level – this is essential for a brand like HELL. Once the groundwork was done, Jacinda got straight to work delivering clear and measurable results from the get-go.

We appreciate the fact that she’s brave enough to tell us when we’re wrong, and we’re thankful that we’ve trusted her with a few big decisions that ultimately came off well!

Ben Cumming, HELL

Jacinda takes a strategic approach to public, media and government relations and has an amazing ability to achieve cut-through and make things happen. Her background in media and politics is invaluable; working with Jacinda, we have been able to achieve significant results; influence decision-makers, advocate through national media and create positive change.

Heather Hutchings, Chair of the Kapiti Chamber of Commerce

Jacinda puts more than 100% into what she does, having both a strategic and creative approach to PR and delivers outstanding results. I’ve worked with Jacinda to launch two national brands, using PR as a critical part of the marketing strategy to create and build brand awareness. Through her work, we’ve been able to build genuine, ongoing and growing relationships with stakeholders and enormous brand value– and we have a lot of fun along the way!

Mike Kotlyar, @consult

As newcomers to the world of PR, it was really important to have someone of Jacinda’s calibre to hold our hand through the process and to justify the spend to the board. Jacinda worked tirelessly to achieve widespread coverage in all media channels which gave us a level of exposure that our marketing budget alone would not have been able to achieve.

We found working with Thorn PR a simple, stressless, economical but most importantly impactful way to stretch our marketing spend and maximise our exposure to influencers and the wider public.

Chris Petersen, Rebel Bakehouse and Breadcraft Wairarapa

I love the word amplify that you use for describing how you assist brands, as that’s exactly what you’ve done.

With the monthly program of activity, each month saw us building a greater level of brand awareness amongst our target customers. One article in particular that Stuff ran with was picked up by multiple other prime time media outlets. We have had several of our large customers mention they saw the Stuff article and comment very favourably about it. I feel it has given us a great deal more credibility in their eyes as we continue to build our relationship with them.

Jo Williamson, Managing Director, Howler Hotdogs

We’ve gotten excellent coverage thanks to Jacinda and her team. They helped us right out of the gate and ultimately landed us the coverage we coveted most: Kia Ora magazine. It’s had the impact we hoped – we’ve been so busy I haven’t had a moment free to write this feedback!

Philip Fierlinger, Co-CEO of Upstock

Lets talk some more


027 397 0616

Level 2, 40 Taranaki St, Wellington

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