We create, communicate and influence

We tell the stories of change-makers, innovators and creators: amplifying their brands and creating positive change.

We love working with brands who aren’t afraid to try new things, have a sense of adventure, and like to get creative.

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RECENT WORK SEVEN SHARP

Wairarapa farmer setting up New Zealand’s first cricket farm

The future of food is here for Rebel Bakehouse. Featuring hemp and cricket flour in their range, they’re also cricket farming in the Wairarapa.

RECENT WORK HELL PIZZA

HELL Pizza & the Future of Sustainable Food

We helped HELL start an important conversation about alternative proteins, when they launched their Burger Pizza in June 2019.

Video courtesy of HELL

RECENT WORK STUFF

Helping Kiwi Consumers Get Clarity

More Kiwis are conscious consumers, and want to know where their food is grown and produced. We’ve helped Harrington’s Smallgoods lead the way on important food issues, including pushing for clearer country of origin standards.

OUR SERVICES

Our skilled, experienced team has a broad range of skills covering media relations and media training, digital communications and marketing, content creation, crisis communications, social media advice and influencer marketing, strategy, filming and video direction.

Food and FMCG Public Relations

We work with some of New Zealand’s most exciting and innovative food producers, providing media relations and media training, strategic advice and influencer management.

Business Intelligence

Data is a powerful tool in
story-telling. We use your existing data to amplify your brand and provide new insights.

Government Relations

We connect our clients with decision-makers, helping them influence the agenda and make positive change. We also offer workshops to help you and your team understand and navigate Government Relations.

Media Training

We equip our clients with all the skills they need to build credibility and engage with the media. Including broadcast, online and written media we cover all the angles so you can tell your story with confidence.

OUR TEAM

Jacinda Thorn
Owner and Lead Consultant

An award-winning broadcaster, Jacinda began her career 17 years ago as a radio reporter for Newstalk ZB and in breakfast radio for Hitz 89FM in Masterton (now part of the More FM network).

Following her love for politics into the Beehive, she spent 12 years working with Members of Parliament, Ministers and in John Key’s Office in communication, strategic and advisory roles.

Establishing Delaney & Thorn Public Relations in 2017, which set the stage for Thorn PR. Jacinda works with household brands, including HELL Pizza and Rebel Bakehouse.

Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.

Rachel Prendergast
Communications Specialist

Creative and practical, Rachel has more than 20 years’ experience in marketing and communications in New Zealand and the UK.

Working for companies including TelstraClear, Westpac and Fujitsu and Harmonic Analytics, Rachel loves bringing stories to life, both written and visual forms. With a love for creative writing, Rachel has also been the voice behind animations and also wrote articles for the Research Association Quarterly Magazine.

Rachel has helped bring several campaigns to life for Thorn PR, including HELL Pizza’s Burger Pizza video

Rachel has studied marketing, communications technology and public relations through Massey University.

Odette Coates
Marketing Specialist

Odette is a senior marketing professional with over 15 years’ experience in South Africa, the United Kingdom and New Zealand.

Working as both in-house marketing lead, and in advertising agencies, Odette has a strong skill set in strategic planning and implementation, and digital marketing.

Odette’s expertise covers all aspects of digital marketing (web, email, social, organic and paid search, content), advertising, custom publishing, communications, branding and project management.

Odette is also the voice behind Wellington Buzz, a blog and Insta account that pays homage to her city of Wellington.

OUR PARTNERSHIPS

Right from the beginning Jacinda impressed us with her desire to get to know our people and our ethos on a deep level – this is essential for a brand like HELL. Once the groundwork was done, Jacinda got straight to work delivering clear and measurable results from the get-go.

We appreciate the fact that she’s brave enough to tell us when we’re wrong, and we’re thankful that we’ve trusted her with a few big decisions that ultimately came off well!

Ben Cumming, HELL

Jacinda takes a strategic approach to public, media and government relations and has an amazing ability to achieve cut-through and make things happen. Her background in media and politics is invaluable; working with Jacinda, we have been able to achieve significant results; influence decision-makers, advocate through national media and create positive change.

Heather Hutchings, Chair of the Kapiti Chamber of Commerce

Jacinda puts more than 100% into what she does, having both a strategic and creative approach to PR and delivers outstanding results. I’ve worked with Jacinda to launch two national brands, using PR as a critical part of the marketing strategy to create and build brand awareness. Through her work, we’ve been able to build genuine, ongoing and growing relationships with stakeholders and enormous brand value– and we have a lot of fun along the way!

Mike Kotlyar, @consult

As newcomers to the world of PR, it was really important to have someone of Jacinda’s calibre to hold our hand through the process and to justify the spend to the board. Jacinda worked tirelessly to achieve widespread coverage in all media channels which gave us a level of exposure that our marketing budget alone would not have been able to achieve.

We found working with Thorn PR a simple, stressless, economical but most importantly impactful way to stretch our marketing spend and maximise our exposure to influencers and the wider public.

Chris Petersen, Rebel Bakehouse and Breadcraft Wairarapa

Lets talk some more

hello@thornpr.co.nz

027 397 0616

Level 2, 40 Taranaki St, Wellington

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